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Stan Kiselev Project » color http://stankiselev.com And now, some words from our author... Tue, 13 Jan 2015 00:34:08 +0000 en-US hourly 1 https://wordpress.org/?v=4.1.40 Colors of Marketing http://stankiselev.com/colors-marketing/ http://stankiselev.com/colors-marketing/#comments Sat, 07 Jul 2012 15:16:18 +0000 http://stankiselev.com/?p=73 You know how Facebook is blue, and you can just stay there for hours, and Macy’s website is red and you are in and out in a jiffy?

Well… here are some well known Marketing color definitions:

Common associations in Western culture

Red: Passion, Anger, Vigor, Love, Danger
Yellow: Knowledge, Energy, Joy, Intellect, Youth
Green: Fertility, Wealth, Healing, Success, Growth
White: Purity, Healing, Perfection, Clean, Virtue
Blue: Knowledge, Trust, Tranquility, Calm, Peace, Cool
Black: Fear, Secrecy, Formal, Luxury
Purple: Royalty, Wisdom, Spirituality, Imagination
Orange: Creativity, Invigoration, Unique, Stimulation
Gray: Balance, Sophistication, Neutrality, Uncommitted
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